ICE Preview

Turning challenges into promising opportunities

ICE Europe will take place from 12 – 14 March 2019 in halls A5 and A6 at the Munich Trade Fair Centre in Germany. CCE International is once again co-located with ICE Europe and will be held in hall B6. «The converting industry faces diverse challenges: on the one hand, a growing demand for sustainable products and tighter regulatory requirements, e.g. new legislative proposals. On the other hand, the consumers’ desire for individualised, high-quality products and packaging solutions as well as new developments and opportunities, that Industry 4.0 offers», explains Liljana Goszdziewski, Exhibition Director of ICE Europe, on behalf of the organisers, Mack Brooks Exhibitions. «ICE Europe 2019 is the central meeting point for the international converting industry to find the best possible ways to turn these diverse challenges into promising opportunities», continues Liljana Goszdziewski.