US trends in coating and converting
This year ICE USA will take place at the Kentucky International Convention Center in Louisville. Why is the venue different from the last edition of ICE USA and will there be a new venue for each ICE USA to follow? The decision to move ICE USA was made to put the show in the centre of converting in the US. The Midwest and Midsouth regions of America are where manufacturing is taking place and Louisville was the perfect spot as they have been ranked #1 for manufacturing by Forbes. Travel budgets have been cut and time away from the office is hard to come by, so having Louisville within driving distance of half the US population will provide ease of access for more visitors. Plus, the infrastructure of the city is ideal for ICE USA exhibitors and attendees – a brand new convention centre, hotels and restaurants within walking distance, and a fun atmosphere that will make for great customer events and networking.
Mack Brooks Exhibitions Inc., Chicago, IL 60603 USA mackbrooks.com, www.ice-x-usa.com