COVID-19 has caused severe losses for many companies. Trade fairs have been postponed several times. This acted as a catalyst for the digitization of the marketing process. Many companies are now communicating through their own webinars and newsletters. In this scenario, the classic, advertising-financed printed trade journal is, unfortunately, less and less a factor of marketing planning. This situation appears to us to be the new «normal», even when it means that independent expertise falls by the wayside…
It is with a heavy heart that we have decided to discontinue “Coating International”, with this September issue being the last. All issues from 2020 can be read online until April 2021.
We would like to offer our heartfelt thanks for your interest as a reader of our magazine and your contribution as authors and customers these last 53 years.
All the best to you and stay healthy!