The plastics industry is changing – because it has to
That is the general consensus among some of Europe’s leading plastic industry commentators – the very people working to re-shape the industry. While plastic, in its myriad forms, is ingrained in every aspect of our life, ‹plastiphobia› has entered the vernacular as a condition, and the regulators are cracking down hard on an industry that already faces a number of complex challenges. But plastipobia shouldn’t be a thing. Plastic should not be demonised, rather treated like the crux of modern living that it actually is. The problem is not with plastic per se, rather recycling of plastic and its inappropriate usage.
BCM Public Relations Ltd., London SW1Y 5NQ UK, www.bcmpublicrelations.com