Hybrid inkjet label solutions, a compromise or best of both worlds?
Interview with Paddy O’Hara, Director of Business Development, Industrial Inkjet Ltd
With the market demanding more personalized label solutions, short runs are in the order of the day. Which technology do you endorse for short-run label printing? For those looking for short-run label solutions, digital technologies have always been attractive. Both toner and inkjet solutions have long heralded a digital revolution, but while it is now commonplace it can never replace analogue technologies, only enhance and improve them. That’s why, at IIJ, we like to refer to a digital evolution instead.
Industrial Inkjet Ltd (IIJ), Cambridgeshire, CB24 4AE, UK