4 trends that show why labels are pioneering progress in packaging

By Federico D‘Annunzio, Product Owner, Hybrid & Label Printing, Bobst

The label printing market continues to grow: the global market was valued at $36.98 billion in 2017 and is forecast to reach $45.22 billion by 2022. This is driven in part by changing market dynamics and ever-evolving demands from label customers, with a growing number of SKUs, a dramatic reduction in average job lengths and life-cycles for mass-produced products and a significant increase of the regulatory content that is required on products. But it is also due – in part at least – to the fact that players in the label printing industry have been willing to embrace change and pioneer new printing and converting methods. The result in recent years has been an increasing number of label types and variety of labels in the industry. So, is that set to continue? And should one look to the label industry as a weather vane for the packaging industry overall? Here are four key trends in the labelling industry and the potential impact these may have.

Bobst Mex SA, CH-1001 Lausanne,